Digital Marketing Fundamentals: SEO, Search Ads, and AI Tools

Modern digital marketing is essential for growing any brand, product, or business in an increasingly competitive online landscape. This text-based course guides you through the foundational strategies, channels, and analytical tools required to plan and execute effective digital campaigns. What you'll learn: - Understand core digital marketing terminology, conversion funnels, and customer journey mapping - Apply search engine optimization (SEO) principles for keyword research and on-page content strategy - Structure search and paid digital advertising campaigns with focused targeting and budget controls - Design engaging email marketing sequences that nurture leads and improve customer retention - Leverage modern AI tools to accelerate copywriting, audience research, and content planning - Track key performance metrics, attribution models, and conversion rates to optimize ROI You will begin with essential concepts and core definitions before walking through channel-specific strategies and campaign frameworks step by step. This course is designed for absolute beginners and requires no prior marketing or technical experience. Start reading today to build your modern digital marketing toolkit.