Раньше я вручную мониторил упоминания бренда по десятку площадок и всё равно что-то упускал, а теперь агент собирает всё сам. Особенно ценным оказался блок про анализ тональности — наконец понял, как из россыпи комментариев получить понятную картину настроений аудитории. Ежедневный отчёт о репутации, который формируется автоматически к утру, экономит мне кучу времени перед планёркой. Материал выстроен логично, без воды, и каждый шаг можно сразу повторить. Уже внедрил всё это для реального проекта, и работает отлично.
Automating Brand Reputation Monitoring with AI Agents
Learn to build automated AI workflows that gather online mentions, analyze public sentiment, and generate daily brand reputation reports to enhance your public relations strategy.
About this course
Staying on top of what people say about your brand online can be overwhelming and time-consuming. This course teaches you how to leverage artificial intelligence to automate the entire process of public relations monitoring. You will learn to construct an AI agent that automatically collects brand mentions, evaluates public sentiment, and compiles actionable daily reports. What you will learn: Understand the fundamental concepts of AI agents and automated workflows. Extract public mentions and brand data using modern web scraping techniques and APIs. Apply prompt engineering to accurately analyze sentiment and categorize customer feedback. Build automated pipelines that summarize large volumes of text into concise daily reports. Structure and format AI-generated insights for easy sharing with PR and marketing teams. The course begins with foundational AI terminology and the basics of data collection before guiding you through the practical steps of building your own monitoring workflow. You will read through clear written explanations and practical code snippets to construct a reliable daily reporting system. Designed for beginners, PR professionals, and marketers, this course requires no prior advanced programming experience. Start building your automated brand monitoring system today and transform how you track public perception.
What you'll get
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📜
Certificate of completion
Add it to your LinkedIn profile -
♾️
Lifetime access
Come back anytime, no expiry -
📱
Phone or computer
Works anywhere, any device -
💸
14-day refund
No questions asked -
⚡
Short & focused
1h 53m of practical content
Reviews (3)
Mettre en place un agent qui récupère les mentions de ma marque et m'envoie un rapport de sentiment chaque matin a complètement changé ma veille. L'analyse automatique des avis positifs et négatifs est devenue un vrai outil pour mes décisions de communication. Très concret et directement applicable.
Vorher habe ich stundenlang manuell nach Erwähnungen unserer Marke gesucht, jetzt sammelt ein Workflow das alles automatisch ein. Der Teil über die Stimmungsanalyse hat mir besonders geholfen, weil ich endlich verstehe, wie man aus einzelnen Kommentaren einen klaren Trend ableitet. Der tägliche Reputationsbericht, der morgens automatisch entsteht, ist für unser kleines PR-Team Gold wert. Alles war logisch aufgebaut und ließ sich sofort umsetzen. Ich habe das Gelernte direkt für einen echten Kunden eingesetzt und es lief auf Anhieb.
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Frequently asked
What do I need to take this course? +
Just a phone or computer with internet. No installs, no special hardware.
How do I pay? +
By card via Stripe. We don’t store card details — Stripe handles them securely.
Can I get a refund? +
Yes — full refund within 14 days, no questions asked.
How long will I have access? +
Forever. Once you purchase, the course is yours to revisit anytime.
Will I get a certificate? +
Yes. On completion you'll receive a certificate you can add to your LinkedIn profile.
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