Foundations of Ecommerce SEO: Google and Amazon Ranking

Driving organic traffic to your online store is one of the most effective ways to generate consistent revenue. Whether you are running a standalone storefront on platforms like Shopify or selling directly on Amazon, visibility is the key to reaching potential buyers. This text-based course takes you through the fundamentals of ecommerce search engine optimization (SEO). You will learn how to structure your store, write compelling product descriptions, and implement modern best practices to help your products rank higher and attract the right customers. What you will learn: • Understand the foundational concepts of search algorithms and how they rank ecommerce pages. • Conduct effective keyword research using modern techniques, focusing on user intent and semantic search. • Optimize product titles, descriptions, and metadata for both search engines and human readers. • Apply structured data and schema markup basics to help search engines clearly understand your catalog. • Improve category page structure and internal linking to boost overall site visibility. • Practice fundamental technical SEO concepts, including mobile-first principles and page performance basics. The course begins with essential SEO terminology and basic concepts before moving into practical, actionable optimization strategies. You will read through clear explanations and written exercises designed to build your marketing skills step by step. Designed specifically for beginners, this course requires no prior marketing or technical experience. Start reading today to build a strong organic foundation for your ecommerce business.