SEO for AI: Rank in ChatGPT, Perplexity & AI Overviews

As search evolves from traditional links to AI-generated answers, getting your brand noticed requires a completely new strategy. Generative Engine Optimization (GEO) is the modern approach to ensuring your content is cited by today's leading AI chatbots and search overviews. In this text-based course, you will transition from traditional SEO concepts to the new frontier of AI search visibility. You will understand how large language models discover, process, and reference information, allowing you to adapt your digital presence so that your brand becomes a trusted source in AI-generated responses. What you'll learn: Understand the core terminology and mechanics behind Generative Engine Optimization (GEO); Learn how AI engines use Retrieval-Augmented Generation (RAG) to find and cite sources; Apply modern semantic search principles to write content that AI models easily understand; Structure your existing text and data to improve visibility in ChatGPT, Perplexity, and AI Overviews; Practice adapting traditional SEO strategies to meet the demands of conversational search interfaces. The course begins with foundational definitions of AI search mechanics before moving into practical, written exercises where you will optimize real-world content. You will read through clear explanations, analyze text-based examples, and apply new frameworks step-by-step. Designed for beginners, marketers, copywriters, and founders, this course requires no prior technical knowledge or coding experience. Start reading today to future-proof your search strategy and get your brand featured in the next generation of search engines.