Marketing Data Analysis Essentials

In today's data-driven landscape, understanding the metrics behind marketing performance is the key to professional success. This course equips you with the foundational skills to analyze customer behavior, measure campaign effectiveness, and present data-backed recommendations through a comprehensive text-based curriculum. You will transition from a data novice to a confident analyst capable of interpreting complex datasets. By reading through detailed explanations and practicing with code-based examples, you will learn to bridge the gap between technical data work and strategic marketing goals. What you'll learn: - Understand core marketing metrics like CAC, LTV, and modern ROI calculations - Write SQL queries to extract and filter data from relational databases - Apply Python for data cleaning and exploratory data analysis using modern libraries - Practice interpreting A/B test results to optimize marketing spend and conversion rates - Learn to structure data stories that influence business stakeholders - Master modern attribution models to accurately track the customer journey The course begins with essential terminology and data concepts before progressing through practical scenarios involving data manipulation and performance tracking. It is designed specifically for beginners with no prior experience in data science or programming. Start your journey into the world of marketing analytics today.