Ad Design Fundamentals: Planning and Creating with Figma and AI

Creating high-performing digital advertisements requires a balance of strategic planning and eye-catching design. If you want to build marketing visuals that convert but do not know where to start, mastering foundational design formulas and modern AI workflows is the key. This text-only course guides you through the entire process of planning and designing digital ads. You will transition from a complete beginner to a confident creator, learning how to structure ad layouts, apply proven visual formulas, and use Figma alongside AI tools to streamline your creative workflow. What you'll learn: Understand core design principles, including visual hierarchy, color theory, and typography for digital ads; Learn proven advertising planning methods to align your visuals with marketing goals and target audiences; Apply structured design formulas to create balanced, high-converting ad layouts; Master foundational Figma techniques, including working with frames, shapes, auto layout, and components; Utilize AI-assisted workflows to generate creative copy, brainstorm concepts, and speed up your design process; Practice analyzing and critiquing real-world ad campaigns to understand what makes them successful. You will begin by learning the essential terminology and planning frameworks that form the backbone of successful advertising. From there, you will progress to hands-on design concepts in Figma, incorporating modern AI tools to enhance your creative output through structured written exercises. This course is designed for absolute beginners, aspiring digital marketers, small business owners, and entry-level designers. No prior design experience or knowledge of Figma is required. Start reading today to unlock the skills needed to plan and design professional, high-impact digital advertisements.