Practical SQL for Business: Data Analysis for Marketers and Planners

In today's data-driven business environment, relying on others to extract database reports limits your speed and impact. Learning how to query your own data empowers you to make faster, smarter decisions without waiting for a technical team. This text-only course guides you through the foundational concepts of SQL, translating complex database structures into clear, actionable business insights. You will transition from a complete beginner to confidently writing queries to analyze sales trends, customer behavior, and marketing performance. What you'll learn: - Understand core database structures, tables, and relational data models. - Write clean SQL queries using SELECT, WHERE, and ORDER BY to filter business data. - Aggregate complex datasets with GROUP BY and HAVING to calculate key performance metrics. - Combine multiple data sources using INNER, LEFT, and RIGHT JOINs. - Organize complex queries using modern Common Table Expressions (CTEs) for better readability. - Apply SQL functions to analyze real-world marketing, sales, and planning scenarios. You will start with essential database terminology and basic syntax before moving step-by-step into data filtering, aggregation, and multi-table joins. Every concept is reinforced with clear, written examples designed for business contexts. This course is designed specifically for beginners, including marketers, planners, sales professionals, and business analysts with absolutely no prior programming or technical background. Start reading today to unlock the power of data and elevate your business decision-making.