Product Marketing Foundations for Tech

Modern marketing requires more than just managing social media or running ads; tech companies need strategic thinkers who understand the product, the market, and the customer. This text-based course guides you through the transition from a tactical marketing specialist to a strategic Product Marketing Manager (PMM) in the IT sector. You will learn how to align product features with customer needs, position products in competitive markets, and drive sustainable growth. What you'll learn: - Understand the core responsibilities and value of a Product Marketing Manager in the tech industry - Conduct effective customer development interviews and define precise buyer personas - Create compelling product positioning, messaging frameworks, and go-to-market (GTM) strategies - Analyze key product metrics, unit economics, and user behavior using modern analytical frameworks - Apply product-led growth (PLG) principles to improve user acquisition and retention - Collaborate effectively with product management, sales, and development teams You will begin by mastering essential terminology and the foundational frameworks of product marketing before exploring real-world scenarios, launch planning, and data-driven optimization. Designed specifically for beginners, digital marketers, and career changers, this course requires no prior product management experience. Start reading today to build your strategic product marketing skillset.