Designing a Data Strategy for API Products

Building successful APIs requires more than just clean code; it demands a clear understanding of how your API performs and how those technical metrics connect to business outcomes. Many teams struggle to see the big picture because their technical telemetry is isolated from business goals. This text-only course guides you through establishing a robust API data strategy from scratch. You will learn to move beyond basic uptime metrics and discover how to align developer usage, system performance, and business value to make data-driven decisions that improve product adoption. What you'll learn: Understand the foundational concepts of API product management and data strategies; Define key API performance and adoption metrics, including modern telemetry and usage patterns; Correlate technical API metrics with business KPIs to demonstrate real product value; Establish a unified data strategy that aligns developers, product managers, and business stakeholders; Analyze API usage data to identify friction points and improve developer experience. The course begins with core terminology and foundational concepts before moving into metrics frameworks and practical correlation strategies. Through written explanations and realistic case scenarios, you will learn to construct a cohesive data narrative for any API product. Designed for beginners, this course requires no prior background in data science or API development. Start building a clearer, data-driven vision for your API products today.