MaaS Adoption and Planning for Sustainable Cities

Modern cities face growing congestion and emissions, making integrated transport solutions more critical than ever. Mobility as a Service (MaaS) offers a unified digital ecosystem that combines public and private transit, but successful implementation requires a deep understanding of user behavior and policy frameworks. In this course, you will learn how to evaluate and design MaaS solutions to transform urban transit. You will start with key terminology and foundational transportation concepts before moving on to practical planning frameworks, behavioral models, and modern data-driven evaluation techniques. What you'll learn: Understand the core components of the MaaS ecosystem including public transit, micro-mobility, and shared services; Analyze traveler behavior, adoption drivers, and barriers to shifting away from private vehicle ownership; Evaluate policy frameworks, business models, and public-private partnerships; Learn modern data-sharing standards used to measure urban planning impacts; Develop a step-by-step strategy to assess a city's readiness for MaaS integration. This course is designed for beginners, urban planners, and transit enthusiasts, with no prior experience in transportation engineering required. Start reading today to shape the future of urban mobility and design smarter, more sustainable transit networks.