Digital Marketing: SEO, PPC, and Social Media Campaigns

Unlock the power of online visibility and customer engagement by understanding the core pillars of digital marketing. This course provides a foundational understanding of how to strategically combine search engine optimization (SEO), pay-per-click (PPC) advertising, and social media marketing to achieve measurable business goals. You will gain the knowledge to plan, execute, and analyze effective digital campaigns. What you'll learn: - Understand the foundational principles of digital marketing and its key channels - Apply on-page and off-page SEO techniques to improve organic search rankings - Configure and optimize PPC campaigns across search engines and social platforms - Develop engaging social media content strategies and community management practices - Analyze campaign performance using basic analytics metrics and reporting - Explore how AI tools can assist in content generation and ad targeting - Implement privacy-aware tracking and basic conversion rate optimization (CRO) principles The course begins with an introduction to digital marketing concepts, then systematically explores SEO, PPC, and social media, culminating in lessons on integrating these channels for cohesive campaigns and performance measurement. This course is designed for absolute beginners with no prior marketing experience, as well as small business owners and aspiring marketers looking to build a strong digital presence. Begin your journey to becoming a proficient digital marketer today.