Google Analytics Foundations for Marketing Insights

Understanding how users interact with your website is crucial for making smart, data-driven marketing decisions. This text-based course guides you from Google Analytics 4 (GA4) beginner to a confident analyst capable of setting up tracking, reading reports, and turning raw data into strategic marketing actions. You will start with the absolute basics of digital measurement before moving into hands-on configuration and analysis. What you'll learn: - Understand the core concepts of the GA4 event-based data model - Configure custom event tracking and conversion goals without complex coding - Navigate standard reports to analyze user acquisition, engagement, and retention - Explore modern privacy-focused measurement concepts and consent settings - Build custom exploration reports to answer specific business questions - Learn how to connect your data to reporting tools like Looker Studio. This course begins with essential tracking terminology and foundational setup steps before progressing to advanced reporting features. It is designed entirely for beginners with no prior web analytics experience. Start reading today to unlock the power of your marketing data.