Yandex Ads for Wildberries and Ozon: Driving External Traffic

Attracting high-intent buyers directly to your product listings is one of the most effective ways to increase sales on Wildberries and Ozon. Using Yandex Direct as an external traffic channel allows sellers to expand their reach beyond marketplace search algorithms and capture customers actively looking for their products. This text-based course provides a clear, step-by-step introduction to setting up external advertising campaigns tailored for marketplace sellers. You will learn how to build solid advertising foundations, conduct effective keyword research, write compelling ad copy, and structure campaigns on both search and display networks. What you'll learn: - Understand essential advertising terminology, traffic metrics, and external promotion strategies for marketplaces - Collect and organize commercial search queries to reach relevant potential buyers - Write clear ad copy that highlights product advantages and drives clicks to your listings - Configure campaign settings step-by-step for both Yandex Search and the Yandex Advertising Network - Apply proper tracking methods, including UTM parameters, to evaluate ad performance - Optimize bidding strategies and budgets to maintain profitable customer acquisition costs The material starts with foundational definitions and platform mechanics before walking you through practical campaign assembly, keyword grouping, and traffic analysis. This course is ideal for marketplace sellers, store managers, and aspiring marketers looking to master external traffic sources without any prior advertising background. Start reading today to unlock a reliable customer acquisition channel for your marketplace business.