Mobile App Analytics with AppMetrica for Beginners

Understanding user behavior in mobile applications is vital for app growth and product success. This course introduces you to the core principles of mobile analytics using AppMetrica, equipping you with practical skills to evaluate app performance. You will gain a clear understanding of how to measure engagement, analyze user journeys, and translate raw data into actionable insights. What you'll learn: - Understand fundamental mobile analytics metrics including Retention, LTV, ARPU, and Churn - Configure custom event tracking and structure scalable event taxonomies in AppMetrica - Analyze marketing attribution, acquisition sources, and user cohorts - Track user conversion funnels to detect friction points in your application - Apply modern privacy guidelines and data compliance rules in mobile tracking. The course begins with essential concepts and terminology before exploring platform capabilities, report analysis, and data-driven optimization techniques. This program is ideal for complete beginners and aspiring product analysts with no prior experience. Take the first step toward mastering mobile app analytics today.