AI for Product Management and Marketing: Core Foundations

As artificial intelligence reshapes the business landscape, professionals must understand how to leverage AI at the intersection of product management and marketing. This text-based course guides you through the foundational concepts needed to speak the language of AI-driven tech teams. You will transition from a beginner to a knowledgeable practitioner capable of analyzing product metrics and marketing campaigns through the lens of machine learning. By studying real-world scenarios, you will learn how modern organizations apply predictive modeling and generative AI to solve complex business challenges. What you will learn: Understand key AI, machine learning, and deep learning terminologies as they apply to business; Analyze how predictive AI enhances customer segmentation, targeting, and churn prevention; Apply basic prompt engineering principles to streamline marketing workflows and content generation; Evaluate product metrics and user data to make informed, AI-driven development decisions; Explore ethical considerations, data privacy, and bias in modern AI implementations. The course starts with core terminology and foundational definitions before moving into practical case-study readings and written exercises designed to test your comprehension. This course is designed for beginners from both technical and non-technical backgrounds, with no prior coding or mathematics prerequisites required. Start reading today to build your expertise in the future of product and marketing.