Product Analytics: Metrics, Funnels, and User Retention

Do you need to understand if your product is truly growing and where users are dropping off? Product analytics provides the essential framework for measuring business success and user engagement. This course teaches you the foundational concepts of measuring user behavior and business success. You will move beyond simple counting and learn how to structure analysis that identifies bottlenecks and opportunities in the user journey, leading to data-informed product decisions. Learn to define core product metrics, including DAU, MAU, Conversion Rate, and Lifetime Value (LTV). Master the principles of funnel analysis to locate critical drop-off points in the user journey. Understand and calculate user retention and churn rates using cohort analysis. Apply segmentation techniques to compare the performance of different user groups effectively. Practice interpreting metric trends to formulate actionable hypotheses for product improvement. Configure basic reporting structures to track key performance indicators over time. The course begins by establishing the fundamental definitions and terminology used in product analysis, then moves into practical, step-by-step methods for calculating and visualizing funnels, retention, and user value. This course is designed for absolute beginners: aspiring product managers, analysts, marketers, or founders who need a structured introduction to measuring product success. No prior analytical experience is required. Start building your data foundation today.