SQL Fundamentals for Product Analytics

Understanding relational databases and extracting insights using SQL is an essential skill for modern data and product roles. This text-only course guides you from foundational database concepts to writing clear, effective SQL queries that solve practical analytical problems. What you will learn: • Understand core relational database structures, table relationships, and key terminology. • Write fundamental SQL queries using SELECT, WHERE, GROUP BY, and JOIN clauses. • Calculate key product metrics such as retention, conversion rates, and active user counts. • Apply Common Table Expressions (CTEs) and window functions for structured data analysis. • Practice translating real business questions into structured SQL queries through written exercises. You will start by mastering key terminology and database design principles before moving on to query construction and analytical workflows. Designed for complete beginners and aspiring analysts, no prior programming or database experience is required. Begin reading today to build a strong foundation in SQL and data analytics.